Kenneth N. Swezey @ Storyworld

Kenneth N. Swezey spoke on a panel discussing how to structure deals for transmedia properties at Storyworld in San Francisco on November 1st, the conference for multiplatform storytelling that reaches audiences across all platforms, from films, to books, games, social media and much more. The well-received panel “Pitching and Selling Your Idea – Challenges and Parameters” covered a host of challenges encountered in this emerging digital content format from initial pitching and steering your intellectual property from idea to execution, including deal structuring, leveraging new contracts and many strategies to develop your IP in conjunction with publishers, digital media producers, and studios involved in transmedia projects.