Transmedia spans across multiple platforms and formats to tell a single story. By merging television, movies, books, websites, games, apps, even the real world, transmedia opens new opportunities for rich, innovative development of a narrative and brand. Done well, the techniques permeate the daily lives of their audience by weaving unique pieces of content in each channel, all synchronized to create whole new levels of engagement.
The momentum and reach of transmedia has grown each year, and at the annual StoryWorld Conference, its leaders converge to share and help write the story of transmedia itself. (StoryWorld, in Hollywood, CA, runs from Wednesday, October 17th through Friday, October 19th).
Kenneth N. Swezey returns to StoryWorld, here as the moderator of the Rights Management & Ownership in Transmedia panel (held Thursday, October 18th, 4:00 – 4:45pm). Parceling-up intellectual property in transmedia channels is tricky work, even the most protected properties may be at risk of debate when so many partners, sometimes each with highly-protected IP, collaborate. (Please click here to learn more and to register).
Mr. Swezey’s clients range from broadband television companies, well-known authors, publishers, entertainers, literary estates, visual arts agencies, as well as not-for-profit organizations in the areas of intellectual property entertainment. He is a frequent lecturer on IP and digital media issues.