“Hunger Games” Spiking Sales “whipping up a five-alarm box-office fire”” -– NY Times

Sales of Suzanne Collins’ The Hunger Games trilogy are spiking, reports this week’s New York Times. When production began last year on the Lionsgate adaptation of the Hunger Games trilogy there were 9.6 million books in the trilogy in circulation. An online marketing push and MTV spotlights “added kindling” to buzz already spreading across the internet, and by November 16 million books in the trilogy were in print in the U.S. There are now 23.5 million Hunger Games books in print in the domestic market.

The Hunger Games film, which opens March 23 and stars Jennifer Lawrence as the young heroine Katniss Everdeen, takes place in a post-apocalyptic world where the government televises an annual fight to the death between a teenage boy and girl.

CDAS Of Counsel Janis C. Nelson represents the Hunger Games trilogy’s author Suzanne Collins.

(Ms. Lawrence, who announced this morning’s Oscar nominations, made her own Oscar-nominated debut in another CDAS client film, Winter’s Bone).