DAS partner Eleanor M. Lackman led an informative webinar today for Exec Sense, “What CMOs Need to Know About Patent, Copyright and Trademark Protection”. She was joined by Mike Downs, partner at Fincham Downs. Together they presented a program for Chief Marketing Officers on recognizing the value of intellectual property, how to protect IP, search, register, and monitor it and how to employ best practices for its enforcement. In the age of emerging platforms and social media, the dimensions of IP are global and rapidly evolving. Their presentation included the well-known case of Netflix’s spinoff Qwickster, a now textbook example of a failure to coordinate marketing with IP concerns.
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May 22, 2012