Author Archives: Susan H. Bodine

Embracing the International Television Market: Legal and Business Issues To Consider When Adapting and Exporting Television Formats

PART TWO

This is part two of this blog series. Part one can be found here.

Approvals/Controls

This is one of the threshold questions for producers seeking to adapt formats  – how much control, if any, will the originator of the format have over the adaptation? On one hand, the format originator has a creative and financial attachment to the original show; it is in its best interest that the format is treated sensitively, packaged appropriately and produced at a budget and quality level that will enable it to succeed – because if the adaptation fails, the “brand value” of the format could be tainted for the long-term. On the other hand, the adapting producer and its local production partners are probably best positioned to understand the tastes and culture of the target market and navigate any regulatory issues. Continue reading

Embracing the International Television Market: Legal and Business Issues To Consider When Adapting and Exporting Television Formats

PART ONE

The market for quality narrative television has heated up globally over the past few years. Fueled by the emergence of new digital platforms and business models, the reliance of multiplexes on blockbuster genre films, and the growth of “binge viewing” of TV content, audiences have become increasingly hungry for high quality, serialized content that they can consume across devices. Accordingly, an increasing number of distributors – broadcast and online alike – have sought to follow the lead of AMC (Mad Men, Breaking Bad, The Walking Dead) and Netflix (House of Cards, Orange is The New Black, Marco Polo) by using high quality scripted shows to build and distinguish their brands. Continue reading