Advertising and Marketing

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CDAS lawyers have represented countless clients in the entertainment, sports, media, publishing and digital services industries in traditional and digital advertising, marketing and promotions matters.

CDAS’s core focus in digital media and entertainment provides our lawyers with particular insight and experience with online, transmedia and social media-based activities. In addition, the CDAS Advertising and Marketing team has the inside track when it comes to understanding and anticipating both legal and business needs today.

CDAS lawyers review contest and sweepstakes rules; vet material for third-party IP and publicity claims; negotiate, draft and review client, subcontractor, trade and media-buy agreements; and defend against Section 43(a) false advertising and endorsement claims. We have negotiated complex coordinated and co-branded promotion deals; handled user-generated content, photo, video and app design submission contests; prepared contest rules, affidavits and development agreements for sponsored competitions; advised on CAN-SPAM, COPPA and other marketing, endorsement and gaming rules and regulations; and drafted and reviewed privacy policies, online terms of service, sponsorship and event agreements and contest rules.

The firm presently serves as outside advertising counsel for a major broadband media company, several multi-platform digital marketing companies, digital stock companies, and entertainment talent, bloggers, influencers and speakers.