Joshua M. Greenberg


New York

Joshua M. Greenberg is a transactional attorney practicing primarily in the areas of business and intellectual property law in the digital media, technology, and entertainment industries. He represents a wide variety of clients, including media, marketing, and creative agencies; technology service companies; social media platforms; mobile app developers; film, podcast, live event, and digital media producers and financiers; consumer product companies; and benefit corporations and purpose-driven commercial ventures. Josh is passionate about helping businesses and entrepreneurs navigate tough legal issues in a way that best supports their goals and objectives and forges a successful path forward.

For many clients, Josh serves as outside in-house counsel on legal and business affairs in matters that include forming and structuring new business entities; drafting and negotiating commercial contracts, such as master services agreements, brand partnership and marketing agreements, technology service and platform licenses, and intellectual property licenses; advising on employment and independent contractor engagements, including equity compensation; maintaining compliance with evolving Internet privacy and data protection laws; and providing guidance on trademark portfolio development and brand protection issues.

In his trademark practice, Josh regularly counsels businesses on identifying strong trademarks and protecting associated intellectual property by performing thorough rights clearances and prosecuting applications with the U.S. Patent and Trademark Office (USPTO) through to registration. He advocates for clients’ rights in USPTO office action responses and registration opposition and cancellation proceedings, and in enforcing clients’ rights against infringers throughout the world.

Josh has extensive experience in corporate finance, advising growth-oriented businesses through seed-stage and venture capital-backed equity, debt, convertible debt, and crowdfunding financings, and on subsequent compliance with federal and state securities regulations. He brings this background and knowledge to the firm’s Entertainment practice, supporting producers and financiers on both project funding and tax credit lending.

Prior to joining Cowan DeBaets, Josh was an associate at a boutique law firm where he represented start-up and emerging companies in the technology, creative, blockchain and cryptocurrency, and consumer product and service industries. While in law school, he interned with CDAS, Tough Mudder, and the Brooklyn Nets and Barclays Center, and served as a clinician with the Brooklyn Law Incubator and Policy (BLIP) Clinic, which offers pro bono legal services to entrepreneurs and pre-revenue startups, largely in the tech, Internet, communications, and new media spaces.


  • Brooklyn Law School, JD
    • Journal of Law and Policy, Associate Managing Editor
  • Lehigh University, BA, magna cum laude


Associations and Activities

  • Lehigh Lawyers Association, Director
  • Lehigh University Alumni Admissions Outreach Program
  • Alpha Epsilon Pi at Lehigh University, Advisor and Alumni Board Chair